Allison McCarthy

Clad in pieces from PUMA's latest women’s sportstyle and bodywear collection, Delevigne styled the images herself. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” says Delevingne about her second  collaboration with the brand.

Harper’s Bazaar: Sportswear giant Puma taps model and actress Cara Delevingne for their "Do You" campaign

Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Photographer: Cass Bird

Before The Weeknd’s first PUMA sneaker collaboration drops, the Canadian crooner is showing off two of the brand’s latest looks, the IGNITE Limitless Netfit and TSUGI Netfit. Abel chows down on ramen late night in Los Angeles.

Art Director: Allison McCarthy
Writer: Jenni Williamson
Creative Director: Remi Carlioz
Photographer: Donald Gjoka

In Autumn Winter 2015, we released the PUMA Rihanna FENTY Trainer, working closely and collaborating with Craig Mcdean and FENTY. Piazza take over in Milan during fashion week February 2016.

Art Director: Allison McCarthy
Writer: Jenni Williamson
Creative Director: Remi Carlioz
Photographer: Craig Mcdean

As a cool nod to the past, PUMA tapped legendary OG street photographer Jamel Shabazz to shoot a young roster of tastemakers currently making waves in the music and entertainment arena. Style icon and social phenomenon Kylie Jenner, snap queen and director of vibes YesJulz, hip hop’s catchiest duo Rae Sremmurd, and 100% amped up rap artist Young Thug round up this amazing list of creatives.
 
Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Photographer: Jamel Shabazz

PUMA released a throwback collection exclusively for ASOS.com inspired by a time when hip-hop, b-boys and b-girls, sportswear, and full, matching tracksuits adorned with logos took over the world. The collection was featured on ASOS.com and was picked up by online lifestyle news sites like Highsnobiety.

Art Director: Allison McCarthy

PUMA’s notable ambassador Cara Delevingne and American-Canadian boy band PRETTYMUCH have linked up to showcase PUMA’s FW18 Bodywear collection in a short campaign video.

PRETTYMUCH has been coined as 2018’s artist to watch, and in the thirty-second visual, the crew got together in Los Angeles with Cara and PUMA to shoot the campaign. The guys are seen donning an all-new range of premium underwear for men, featuring the iconic PUMA logo on the waistband, while Cara flaunts a variety of styles like a Deep V bra and High Leg short, along with a Racerback bra, mini short, bralette and bikini, detailed with logo waistbands, and on-trend patterns.

HIGHSNOBIETY: Cara Delevingne & PRETTYMUCH Debut PUMA Bodywear Campaign

HYPEBEA: Cara Delevingne Is a Lady of Leisure in the PUMA Fall/Winter 2018 Bodywear Campaign

Creative Director: Allison McCarthy
Writer: Meghan Flanagan
Photographer: Alasdair Mclellan

In 2019, we started to formulate a marketing story for PUMA SWIM that would launch in Spring Summer 2020 season. We were responsible for coming up with an integrated global marketing plan and visual identity for this new category.

Creative Director: Allison McCarthy
Copy Writer: Meghan Flanagan
Photographer: Chris Nowling
Photographer: Jon Johnson

In Autumn Winter 2015, we released the PUMA Creeper, brainchild of Rihanna. Inspired by New York's punk rock scene, the Creeper transformed our bestselling PUMA Suede shoe into a fresh new style bringing PUMA extraordinary brand heat. The Creeper was the first Rihanna-designed sneaker since we started our collaboration. It sold out everywhere in a couple of hours, online and in store. Working directly with Rihanna, Travis Scott, Roc Nation and Tom Munro was a part of my role. Additionally, Rihanna posted my layouts and designs on her social media channels.

Art Director: Allison McCarthy
Writer: Christopher Preis
Creative Director: Remi Carlioz
Photographer: Tom Munro

The Weeknd and PUMA officially unveiled the PUMA x XO Parallel, the debut collaborative sneaker and first installment within the PUMA x XO collection. The Parallel is a mid-cut sneaker boot inspired by military and utilitarian gear. This was a multi channel campaign, including retail, in-store, print, digital, e-commerce, social media, still and video.

Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Photographer: Nabil Elderkin
Video: David Helman

Shot in Marfa, Texas.

The Weeknd has announced that he will be joining PUMA as a partner for the brand's upcoming "Run The Streets" campaign. The Toronto pop star will also collaborate with PUMA for the upcoming PUMA XO collection of footwear and clothing. The Weeknd joins Rihanna, Rae Sremmurd and Young Thug as the latest artists to collaborate with the brand.

Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Video director: Amy Carpenter
Photographer: Mark Seliger

Model and actress Cara Delevingne is the face of PUMA’s newest campaign, DO YOU.

Huffington Post: Cara Delevingne’s Topless Puma Campaign Is Totally Brilliant

Of the new campaign, Delevingne says: "To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement. It’s about accepting who you are, no matter your faults. Do You is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves."

Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Writer: Jenni Williamson
Video Director: Amy Carpenter
Photographer: Paola Kudacki

The European introductory campaign to launch the all-new Lev'i’s Women’s Bodywear collection. These images were aligned to the existing '“Live in Levi’s” global campaign with a more feminine twist. Worked with an international team to capture the images. Shot in the Netherlands.

Creative Director: Allison McCarthy
Photographer: Eric Kleinberg

Motorcycles, explosions, bikinis, Kung Fu, scooter gang, skate punks and fire breathers were the backdrop for our 2008 PUMA Sport Campaign with Dewey Nicks. The campaign featured our own PUMA athletes in unique situations like Sean Quigly running past a scooter gang or Deliela Decredenzo being chased by a group of skaters with a tagline that reads “Skater Racing, an Official Sport by PUMA”. For the first time we put together a campaign that unified the looks of our various sports – Running, Golf, Fitness and Motorsport.

Art Director: Allison McCarthy
Writer: DROGA 5
Photographer: Dewey Nicks

Rihanna's Marie Antoinette-inspired Spring 2017 collection was all about the shoes. Her Fenty x PUMA slides make a return, this time with a silky bow strap in lieu of fur. Then there's an athletic sneaker-bootie hybrid with a stiletto heel, pointed toe and suede ankle strap. And instead of her award-winning creepers, new army green sneakers make an appearance, featuring the silk bows and zippers instead of standard laces. The pieces come in shades of bubblegum pink or camo green.

Source: Harper’s Bazaar

The campaign imagery, featuring Rihanna and a slew of supermodels, Slick Woods included, was shot in Paris and gave total pre-French revolution vibes.

Art Director: Allison McCarthy
Creative Director: Remi Carlioz
Photographer: Tim Walker

Shot Place Vendome in Paris, October 2016

We partnered with Rowing Blazers and Warm & Wonderful for this capsule collection. Warm & Wonderful was founded in the UK by Joanna Osborne and Sally Muir, who created the original black sheep sweater in 1979.

They shot to fame when a young Princess Diana began wearing their iconic design. It’s been copied many times, but this is the original, iconic black sheep sweater.

Photoshoot with actress Madelaine Petsch and social posting from her in support of launch driving traffic to both Sperry.com and RowingBlazers.com

Creative Director: Allison McCarthy
Rowing Blazers: Jack Carlson
Producer: Georgie Gray
Photographer: Sam Dameshek

Creative Director: Allison McCarthy
Creative Agency: High Snobiety
Photographer: Louis Browne

Our Sperry Sport debut campaign featuring performance shoes designed for adventure.

Serious design for serious fun. Made to live on — and in the water. Whatever way you play, dive in with Sperry Sport.

Brand Director: James Mackenzie
Creative Director: Allison McCarthy
Creative Agency: Soldier
Photographer: Jon Johnson
Producer: Emily Bucci

Spring Summer 2022 Brand spot

Creative Director: Allison McCarthy
Creative Agency: Soldier
Video Director: The Vortex