About

Hello there! My name is Allison McCarthy and I’m a Boston-born Creative Director. Currently I lead all creative for one of the longest-standing American footwear brands, Sperry, delivering a modern, culturally relevant refresh to our heritage brand.

Prior to my current role, I relocated to the other side of the globe for a unique opportunity to help build up a PUMA-owned subsidiary. I spent 4 incredible years living and working in the Netherlands, expanding the Creative Services team from 3 humble Dutchies to a multitalented international team of 10, all while traveling around the globe shooting bodywear and swim campaigns for our portfolio of global A-brands, which included Tommy Hilfiger and Levi's.

Preceding my Dutch adventure, I worked at the PUMA HQ in Boston for 11+ years and was responsible for visually translating the Lifestyle portion of our brand into all aspects of Marketing. At this time, the Lifestyle category made up over half of our overall business ($2B annual turnover).

Over the last 2 decades I've gained vast experience developing integrated campaigns that span multiple platforms, from digital to print and everything in between. Having worked both in-house and agency side, I’ve directed high profile celebrities, photographers, and stylists, but I am equally as happy to work with small budgets and nimble teams.

When I’m in the office, I live by one rule: be nice and do great work. I am a passionate creative leader (no room for ego!) working to inspire my team to reach their highest creative potential. My team is most important to me and I strive to give them the tools they need to create meaningful work.

Want to know more? Let’s chat! allisonmccarthy@me.com